Divalicious designer Sarah Homburg took her headpieces to the local laundromat this week to shoot the beautiful contrast of a luxe unique brand in an unconventional setting. The finished product? A match made in urban heaven.

With its machines and stainless steel the laundromat backdrop was perfect for the vibrant and luxurious brand to really pop in this photo shoot.

“The laundromat is an instantly recognisable scene that represents the everyday chores of life that are very wash, rinse & repeat,” Sarah said. “The Divalicious brand of luxurious headpieces break that mundane cycle by offering it’s wearers an escape from reality to indulge in beautiful wearable art.”

Each headpiece design is unique and painstakingly handcrafted by Sarah with the highest quality of materials. While luxe brands are synonymous with high price tags, the Divalicious headpieces are superbly affordable.

“Divalicious is for those who want to stand out and not fit in; who want to wear unique and be unique,” she said. “In an era where fast fashion is so abundant, it’s exciting to acquire unique handmade products that totally next level your outfit. And it’s fun to talk about it’s origins and exclusivity when you’re wearing it!”.

“A lot of my clients feel like they are part of an exclusive gang when they wear my creations.”

Shop the Divalicious Collection.